High-end marketing research identifies opportunities for
profit maximisation and improved market performance.

Relevant Methods
Conjoint analysis
Quantitative research (CATI & CAPI)
Strategy workshops
Study Types
Price positioning and elasticity
Product Range optimisation
Service portfolio optimisation
position through service performance
impact of sponsoring on brand equity
ROI for marketing mix
bms Advantage
Conjoint competence
Latest conjoint models & software
International structure
Multivariate data analysis
Mapping techniques
Business understanding