Publications

Hierarchical Bayes Conjoint Choice Models – Model Framework, Bayesian Inference, Model Selection, and Interpretation of Estimation Results
_{Goeken, N., Kurz, P., Steiner, W., 2021 | in Marketing ZFP Volume 43, 2021, 49-64.}

Using Hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: A study based on conjoint choice data
_{Hein, M., Goeken, N., Kurz, P., Steiner, W., 2021 | European Journal of Operational Research, 2021}

Consumer Willingness To Pay for Proenvironmental Attributes of Biogas Digestate-Based Potting Soil
_{Herbes, C., Dahlin, J., Kurz, P., 2020 | in Sustainability Vol. 12, Iss. 16, 2020}

Conjoint Meets AI
_{Kurz P., Binner S., 2020 | Sawtooth Software Conference – USA 2020}

Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results
_{Paetz, F., Hein, M., Kurz P., Steiner, W., 2019 | in Marketing ZFP Volume 41, 2019, 3-20.}

Revisiting Ensembles – A Straightforward Approach to Increase Model Accuracy?
_{Kurz P., Müller M., Geisselhardt I., 2019 | SKIM/Sawtooth Software European Conference – Paris 2019}

On the effect of HB covariance matrix prior settings. A simulation study
_{Hein M., Kurz P., Steiner W., 2019 | in Journal of Choice Modelling 31, 2019, 51–72.}

Predictive Analystics with RPSP Models
_{Kurz P., Binner S., 2018 | Sawtooth Software Conference – USA 2018}

How to Generalize from a Hierarchical Model?
_{Pachali M., Kurz P., Otter T., 2018 | SSRN}

On Estimating Pricing Models from End-Consumer Internet Car-Configuration Data
_{Fuhrmann T., Kurz P., Schweizer M., Geyer-Schulz A., 2017 | in Mucha, H.-J. (ed.): Big Data Clustering: Data preprocessing, variable selection, and dimension reduction. Report no. 29, WIAS, Berlin 2017.}

Simulating From HB Upper Level Model
_{Kurz P., Binner S., 2016 | Sawtooth Software Conference – USA 2016}

Capturing Individual Level Behavior In DCM
_{Kurz P., Binner S., 2015 | Sawtooth Software Conference – USA 2015}

The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time
_{Selka S., Baier D., Kurz P., 2014 | in Spiliopoulou, M. (Hrsg.): Data Analysis, Machine Learning and Knowledge Discovery, Springer 2014, 227-234.}

Research Space and Realistic Pricing in Shelf Layout Conjoint
_{Kurz P., Binner S., Kehl L., 2013 | Sawtooth Software Conference – USA 2013}

The Individual Choice Task Threshold
_{Kurz P., Binner S., 2012 | Sawtooth Software Conference – USA 2012}

Application Specific Communication Stack for Computationally Intensive Market Research Internet Information System
_{Kurz P., Sikorski A., 2011 | BIS Conference – Posen 2011}

Which are the Right Covariates in HB Estimation?
_{Kurz P., Binner S., 2011 | SKIM Conference – Wien 2011}

Added Value through Covariates in HB Modeling
_{Kurz P., Binner S., 2010 | Sawtooth Software Conference – USA 2010}

Conjoint Analysis: Respondents and Clients Experience
_{Binner S., 2010 | SKIM Conference – Köln 2010}

Psychological Price Barriers in Conjoint Analysis
_{Binner S., Kehl L., 2008 | SKIM Conference – Barcelona 2008}

Hierarchical Approach for Optimized Concept Estimation
_{Binner S., 2007 | Cutting the Edges of Market Research Conference – Düsseldorf 2007}

Do Individual Hit-Rates Matter at All?
_{Binner S., 2006 | Design & Innovations Conference – München 2006}

Deriving the Real Market Potential of New-to-the-World Products
_{Binner S., 2005 | Design & Innovations Conference – Berlin 2005}

Linking Hierarchical Conjoints with Hierarchical Bayes Regression
_{Kurz P., 2005 | SKIM Conference – Amsterdam 2005}

Driving Brand Management through Effective Brand Equity Measurement
_{Binner S., Hoffmann-Wiebe W., 2002 | Esomar Annual Congress – Barcelona 2002}

Conjoint Analysis in International Industrial Markets
_{Binner S., 2000 | Sawtooth Software Conference – USA 2000}

www and International Industrial Marketing Research
_{Binner S., 2000 | Esomar Annual Congress – Wien 2000}

Effective Competitive Intelligence Techniques for Industrial Markets
_{Binner S., Beswick R., 1999 | Esomar CI Conference – Genf 1999}

Using Conjoint Methodologies for New Pricing Strategies
_{Binner S., Kramer M., 1997 | Esomar B2B Conference – Wien 1997}