Publications

Publications2018-07-19T09:21:44+00:00

How to Gerneralize from a Hierarchical Model?
(Pachali M., Kurz P., Otter T., 2018 | SSRN 2018)

On Estimating Pricing Models from End-Consumer Internet Car-Configuration Data
(Fuhrmann T., Kurz P., Schweizer M., Geyer-Schulz A., 2017 | in Mucha, H.-J. (ed.): Big Data Clustering: Data preprocessing, variable selection, and dimension reduction. Report no. 29, WIAS, Berlin 2017)

Simulating From HB Upper Level Model
(Kurz P., Binner S., 2016 | Sawtooth Software Conference – USA 2016)

Capturing Individual Level Behavior In DCM
(Kurz P., Binner S., 2015 | Sawtooth Software Conference – USA 2015)

The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time
(Selka S., Baier D., Kurz P., 2014 | in Spiliopoulou, M. (Hrsg.): Data Analysis, Machine Learning and Knowledge Discovery, Springer 2014)

Research Space and Realistic Pricing in Shelf Layout Conjoint
(Kurz P., Binner S., Kehl L., 2013 | Sawtooth Software Conference – USA 2013)

The Individual Choice Task Threshold
(Kurz P., Binner S., 2012 | Sawtooth Software Conference – USA 2012)

Application Specific Communication Stack for Computationally Intensive Market Research Internet Information System
(Kurz P., Sikorski A., 2011 | BIS Conference – Posen 2011)

Which are the Right Covariates in HB Estimation?
(Kurz P., Binner S., 2011 | SKIM Conference – Wien 2011)

Added Value through Covariates in HB Modeling
(Kurz P., Binner S., 2010 | Sawtooth Software Conference – USA 2010)

Conjoint Analysis: Respondents and Clients Experience
(Binner S., 2010 | SKIM Conference – Köln 2010)

Psychological Price Barriers in Conjoint Analysis
(Binner S., Kehl L., 2008 | Skim Conference – Barcelona 2008)

Hierarchical Approach for Optimized Concept Estimation
(Binner S., 2007 | Cutting the Edges of Market Research Conference – Düsseldorf 2007)

Do Individual Hit-Rates Matter at All?
(Binner S., 2006 | Design & Innovations Conference – München 2006)

Linking Hierarchical Conjoints with Hierarchical Bayes Regression
(Kurz P., 2005 | SKIM Conference – Amsterdam 2005)

Deriving the Real Market Potential of New-to-the-World Products
(Binner S., 2005 | Design & Innovations Conference – Berlin 2005)

Driving Brand Management through Effective Brand Equity Measurement
(Binner S., Hoffmann-Wiebe W., 2002 | Esomar Annual Congress – Barcelona 2002)

Conjoint Analysis in International Industrial Markets
(Binner S., 2000 | Sawtooth Software Conference – USA 2000)

www and International Industrial Marketing Research
(Binner S., 2000 | Esomar Annual Congress – Wien 2000)

Effective Competitive Intelligence Techniques for Industrial Markets
(Binner S., Beswick R., 1999 | Esomar CI Conference – Genf 1999)

Using Conjoint Methodologies for New Pricing Strategies
(Binner S., Kramer M., 1997 | Esomar B2B Conference – Wien 1997)