Publications

Publications 2017-11-21T18:04:30+00:00

Simulating From HB Upper Level Model
(Kurz P., Binner S., 2016 | Sawtooth Software Conference – USA 2016)

Capturing Individual Level Behavior In DCM
(Kurz P., Binner S., 2015 | Sawtooth Software Conference – USA 2015)

Research Space and Realistic Pricing in Shelf Layout Conjoint
(Kurz P., Binner S., Kehl L., 2013 | Sawtooth Software Conference – USA 2013)

The Individual Choice Task Threshold
(Kurz P., Binner S., 2012 | Sawtooth Software Conference – USA 2012)

Which are the Right Covariates in HB Estimation?
(Kurz P., Binner S., 2011 | SKIM Conference – Wien 2011)

Added Value through Covariates in HB Modeling
(Kurz P., Binner S., 2010 | Sawtooth Software Conference – USA 2010)

Conjoint Analysis: Respondents and Clients Experience
(Binner S., 2010 | SKIM Conference – Köln 2010)

Psychological Price Barriers in Conjoint Analysis
(Binner S., Kehl L., 2008 | Skim Conference – Barcelona 2008)

Hierarchical Approach for Optimized Concept Estimation
(Binner S., 2007 | Cutting the Edges of Market Research Conference – Düsseldorf 2007)

Do Individual Hit-Rates Matter at All?
(Binner S., 2006 | Design & Innovations Conference – München 2006)

Deriving the Real Market Potential of New-to-the-World Products
(Binner S., 2005 | Design & Innovations Conference – Berlin 2005)

Driving Brand Management through Effective Brand Equity Measurement
(Binner S., Hoffmann-Wiebe W., 2002 | Esomar Annual Congress – Barcelona 2002)

Conjoint Analysis in International Industrial Markets
(Binner S., 2000 | Sawtooth Software Conference – USA 2000)

www and International Industrial Marketing Research
(Binner S., 2000 | Esomar Annual Congress – Wien 2000)

Effective Competitive Intelligence Techniques for Industrial Markets
(Binner S., Beswick R., 1999 | Esomar CI Conference – Genf 1999)

Using Conjoint Methodologies for New Pricing Strategies
(Binner S., Kramer M., 1997 | Esomar B2B Conference – Wien 1997)