Precise marketing research throughout the value chain provides direct, objective and
immediate feedback, optimising product development or marketing mix strategies

Profit maximisation

Increased market share

Ensured product acceptance

Increased customer loyalty

Differentiation possibilities

Identification of need for action

Direct feedback on design strategy

Best fit concepts for naming and design | Direct feedback during design process Identification of most effective PR activities | Input for communication strategy Margin analysis throughout the distribution chain | Market data for price positioning & channel management