Maintaining and improving a brand's or company's franchise
through strategic marketing research, analysis and action plans.

Relevant Methods
Executive face to face interviews
Explorative in-depth interviews
Focus groups
Client workshops
Quantitative research (CATI & CAPI)
Online surveys
Study Types
Brand positioning (Customer Value Analysis)
Key success factors (Key Drivers, Entry Tickets and Added Values)
CDI © Analysis (Customer Dissatisfaction Index)
Customer surveys (key accounts)
Brand equity measurement
Decision models
bms Advantage
Analytical competence
bms proprietary tools (CDI, CVA etc)
Business understanding
Cost efficiency
International structure
Multivariate data analysis
Sector knowledge