Marketing research based scenarios model the impact of business
decisions in view to
Return-on-Investment and expansion.

Relevant Methods
Conjoint analysis
Econometric modelling
Executive interviews
Explorative interviews
Observation and tracking
Qualitative research
Quantitative research (CATI & CAPI)
Secondary research
Study Types
New product opportunity evaluation
Market structure analysis
Market modelling
Competitive Intelligence
Business model concept test
Best market practice
Future market potential analysis
bms Advantage
Modelling competence
Competitive intelligence skills
Business understanding
Expert team
International structure
Technical understanding