Research and sophisticated analysis with focus on the individual customer,
her attitudes and preferences enabling precise
customer equity management.

Relevant Methods
Quantitative research (CATI & CAPI)
Focus groups (e.g. Metaplan ©)
Home visits / home pictures
Online research
Study Types
Usage and attitude surveys
Brand positioning
Product design
Customer surveys (e.g. key accounts)
bms Advantage
bms proprietary tools (CDI ©, CVA etc)
Conjoint competence
Multivariate data analysis
International structure
Market knowledge
Cost advantage