Precise marketing research throughout the value chain provides direct, objective and
immediate feedback, optimising product development or marketing mix strategies

Relevant Methods
Executive face to face interviews
Mystery shopping
Telephone interviews (CATI)
Executive telephone interviews
Focus groups
Trade fair surveys
Study Types
Product design test
Naming studies
Price tracking
Measuring of sponsoring return
Distribution surveys
Market satisfaction snapshots
bms Advantage
Market knowledge
International structure
Cost advantage
Multivariate data analysis
Fast reaction and execution
Proprietary positioning tools (e.g. CVA, CDI)