Performance Optimizer

How do you find the optimal price and the right assortment?

Especially with complex portfolios with many brands, variants, or innovations, you need more than just gut feeling.

With the Performance Optimizer (powered by Holistic Choice Modeling), you maximize your POS performance and your competitive advantage.

Your goal: an optimized product portfolio and price positioning that matches consumer preferences.

We determine the ideal assortments and pricing strategies. Our trade-off task designs and machine learning modeling deliver robust data and an extremely realistic simulation of customer preferences.

Experience effortless study execution with easily accessible and actionable insights. Get fast and clear results based on our user-friendly simulation tool and pre-built visual reports, including a concise KPI 1-pager.

Benefit from powerful, actionable study designs tailored to your specific needs. Our dedicated team of experts enables you to achieve a variety of objectives within a single study. All relevant product and price scenarios can be applied in a complete competitive environment thanks to our proven study design.

Whether price strategy or portfolio architecture: with our Performance Optimizer, you make decisions that pay off.

Your point of contact