Volumetric Conjoint And The Role Of Assortment Size

Hardt, N., Kurz, P., 2022 – Sawtooth Software Conference – USA 2022

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How does assortment size affect volumetric prediction accuracy in conjoint studies for categories with multiple purchases?

An extended model demonstrates that traditional volumetric models systematically mispredict demand when assortment size varies. The new model addresses this issue and improves forecast accuracy.