Renewable gases in the heating market: Identifying consumer preferences through a Discrete Choice Experiment

Rilling B., Kurz P., Herbes C., 2023 – in Energy Policy Volume 184, 2024

What drives consumer acceptance of renewable gases in the heating market – and how can preferences be quantified?

Consumers favor renewable gases when environmental benefits are clearly communicated and price premiums are reasonable. Key decision factors include CO₂ reduction, origin of the gas, and cost. The study demonstrates how tailored offerings can reduce barriers and promote sustainable choices.