Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results

Paetz, F., Hein, M., Kurz P., Steiner, W., 2019 – in Marketing ZFP Volume 41, 2019, 3-20.

How can latent class conjoint models be estimated, validated, and interpreted effectively?

The paper provides a practical guide for selecting, estimating, and validating latent class models and illustrates how to identify and interpret distinct consumer segments.