Using Conjoint Methodologies for New Pricing Strategies

Binner S., Kramer M., 1997 – Esomar B2B Conference – Wien 1997

How can conjoint analysis support the development of new pricing strategies in a technical B2B environment?

Combining qualitative preparation, Adaptive Conjoint Analysis (ACA), and Choice-Based Conjoint (CBC) enables realistic simulation of price reactions. The case study of a heating control system demonstrates how simulation-based pricing can increase both sales and profit margins.