News

Making consumer choices visible and turning insights into well‑founded, effective decisions – faster.

How choice‑based models help optimize product, price, and assortment decisions with precision – amid the challenges facing the consumer goods industry.

Interview with GS1 Germany – ECR Tag 2025

Insights as a foundation for operational performance – how data‑driven decisions create measurable business impact

Data‑based market research and choice modeling help de‑risk product decisions and reduce innovation uncertainty. A holistic approach enables realistic simulations of customer preferences, price reactions, and competitive effects.

Presentation, Succeet 2026

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Research that pays off: unlocking and optimizing price and assortment potential in FMCG categories.

Market research delivers real value when insights help identify opportunities and guide decisions that translate directly into market share, revenue, and profit.

Presentation, Succeet 2026

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Market research must enable decisions with a direct impact on business success

Interview succeet.de 26.02.2026

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bms and Henkel at the ECR Tag 2025: Category Growth Through Assortment Optimization

At this year’s ECR Tag, hosted by GS1 Germany, Stefan Binner (bms) and Martina Haider (Henkel) presented how conjoint analyses can be used for optimizing assortments.

The case study demonstrates how both the optimized selection of existing products and the targeted introduction of new products can lead to measurable category growth, benefiting both industry and retailers.

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