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bms and Henkel at the ECR Tag 2025: Category Growth Through Assortment Optimization

At this year’s ECR Tag, hosted by GS1 Germany, Stefan Binner (bms) and Martina Haider (Henkel) presented how conjoint analyses can be used for optimizing assortments.

The case study demonstrates how both the optimized selection of existing products and the targeted introduction of new products can lead to measurable category growth, benefiting both industry and retailers.