News
Speed and Perfection through agile, expert-led market research
With Rapid Insights, Guided by Experts, bms delivers market research that is both fast and well-founded—for questions relating to products, design, pricing, or communication.
Advanced methods, including choice-based approaches, rapid implementation, clear results, and expert advice—without self-service elements or high costs. Using a practical example, we show how we combine these benefits in practice, work with our client in a results-oriented way, and deliver insights on demand.
Presentation PUMa-Plenum Frankfurt Mai 2026 (German)
We are pleased to announce that Sasha Shirangi joined us on May 1, 2026, as Head of Client Relations. In this role, he is responsible for the strategic expansion and growth of the Client Relations team, as well as for further developing new and existing client relationships through tailored solutions and additional consulting approaches.
Sasha Shirangi has more than 20 years of experience in sales of quantitative market research and data science solutions—most recently, starting in 2022, as Head of Sales at StatSoft (Hamburg). Prior to that, he led teams at KANTAR Profiles in EMEA and acquired and managed key accounts across Europe in the areas of brand manufacturers, advertising, and media.
Interview by marktforschung.de with Sasha Shirangi and Stefan Binner
Schnelle Lösungen für den Forschungsalltag
PUMa-Plenum May 2026
Marktforschung.de
21.05.2026
Making consumer choices visible and turning insights into well‑founded, effective decisions – faster.
How choice‑based models help optimize product, price, and assortment decisions with precision – amid the challenges facing the consumer goods industry.
Interview with GS1 Germany – ECR Tag 2025
bms marketing research + strategy is now a GS1 Solution Partner, supporting FMCG companies within the GS1 network with insights to optimize pricing, products, and assortment.
Insights as a foundation for operational performance – how data‑driven decisions create measurable business impact
Data‑based market research and choice modeling help de‑risk product decisions and reduce innovation uncertainty. A holistic approach enables realistic simulations of customer preferences, price reactions, and competitive effects.
Presentation, Succeet 2026
Research that pays off: unlocking and optimizing price and assortment potential in FMCG categories.
Market research delivers real value when insights help identify opportunities and guide decisions that translate directly into market share, revenue, and profit.
Presentation, Succeet 2026
Market research must enable decisions with a direct impact on business success
Interview succeet.de 26.02.2026
bms and Henkel at the ECR Tag 2025: Category Growth Through Assortment Optimization
At this year’s ECR Tag, hosted by GS1 Germany, Stefan Binner (bms) and Martina Haider (Henkel) presented how conjoint analyses can be used for optimizing assortments.
The case study demonstrates how both the optimized selection of existing products and the targeted introduction of new products can lead to measurable category growth, benefiting both industry and retailers.
Von der Idee zum Produkt Rapid Insights,
Guided by Experts
Webinar – Woche der Marktforschung 2025
Preis und Sortimentsoptimierung im Konsumgüterbereich
Webinar – Woche der Marktforschung 2025
Wir denken Produkt, Preis und Sortiment zusammen
Interview Marktforschung.de 08.05.2025
Conjoint Analysen für eine breitere Zielgruppe
Interview Marktforschungsmesse Succeet 2025