Conjoint Analysis: Respondents and Clients Experience
Psychological Price Barriers in Conjoint Analysis
ACBC Case Study, SKIM Event 2009, Training program
Which are the right Covariates in HB Estimation?
Added Value through Covariates in HB Modeling?
A Case Study in Using Conjoint Methodologies for New Pricing Strategies
Internationale Industriemarktforschung
Effective Competitive Intelligence Techniques for Industrial Markets
www & International Industrial Marketing Research - Where is the added value?
Conjoint Analysis in International Industrial Markets
Driving Brand Management through Effective Brand Equity Measurement
Deriving the Real Market Potential of New-to-the-World Products through
an Extended Purchase Likelihood Model
Do Individual Hit-Rates Matter at All?
Hierarchical Approach for Optimized Concept Estimation