Which are the right Covariates in HB Estimation?
Conjoint Analysis: Respondents and Clients Experience
Added Value through Covariates in HB Modeling?
ACBC Case Study, SKIM Event 2009, Training program
Psychological Price Barriers in Conjoint Analysis
Hierarchical Approach for Optimized Concept Estimation
Do Individual Hit-Rates Matter at All?
Deriving the Real Market Potential of New-to-the-World Products through
an Extended Purchase Likelihood Model
Driving Brand Management through Effective Brand Equity Measurement
www & International Industrial Marketing Research - Where is the added value?
Conjoint Analysis in International Industrial Markets
Effective Competitive Intelligence Techniques for Industrial Markets
Internationale Industriemarktforschung
A Case Study in Using Conjoint Methodologies for New Pricing Strategies